Appliance shopping just got easier! When I last shopped for an appliance, I had to go to the websites of the stores we had in the area, and look at each one separately to see which ones they had, and if they met my requirements, and if I could afford them. If I needed an appliance today, I’d have it easier. Say you want to look at Frigidaire Dishwashers (this is what I was shopping for), and you want to pick it up locally. As you can see if you hit that link and enter your zipcode, a list of stores that have the appliance instock is displayed, along with the selling price. It will even pop up a little map for you, in case you don’t know where the store is located. They call that “actionable local search results for the ready-to-buy consumer”. Neat, huh?